HVAC Lead Generation, Telemarketing & Appointment Setting

Our seasoned HVAC marketing team has been helping companies since 1999. Our telemarketing & lead generation services fill your sales pipeline with new maintenance contracts while your sales reps focus on the core business.

Industrial HVAC Marketing Services Include

Cold Calling & Telemarketing

Lead Generation Campaigns

Appointment Setting Services

Inside Sales Outsourcing

Innovative HVAC Marketing Solutions

HVAC Inside Sales has taken their years of experience in the industrial market and developed Innovative Solutions which gives mechanical companies an edge on marketing services. Innovative Solutions is the discovery of ways to present services to specified industries.

Energy Surveys

Energy star is very important to companies looking for the stamp of approval for future lessees’ and tax rebates.

Rebates & Incentives

Many energy companies offer incentives and rebates for upgrades or updates to antiquated energy systems.

Building Automation

Automation is cost effective for cost conscious building owners and managers.

Air Quality Ventilation

Clean air is important for schools and companies for healthy students and staff creating less absenteeism.

Go “Green”

Many businesses participate in helping our environment by “going green”.

Chillers & Refrigeration

Chiller work is specialized and targets a niche market.

Mechanical Review

Quick equipment checks allow companies to meet and greet prospects and give options for service needs.

Energy Star Rating

Evaluation of equipment and buildings to ensure maximum energy performance.

Learn More About Our Lead Generation, Telemarketing & Appointment Setting Services

HVAC Industry Segments Served

HVAC inside Sales has been providing customized marketing programs for the Industrial market since 2005. Our experience in this industry has allowed us to determine the most successful business types for Mechanical companies. Segmentation of any marketing campaign allows for deeper penetration into specialized markets targeting specific businesses by offering necessary products and services.

Market segmentation is the technique used to enable a business to target products and services for the right customers.

Most businesses will benefit from marketing campaigns that target all industries. However, we have found that selecting a contact list based on segmented industries provides a direct approach to the more successful markets for mechanical companies.

Successful industries for the Industrial HVAC market:

  • Property Managers
  • Manufacturers
  • Private Schools
  • Medical Offices
  • Hospitals
  • Long Term Care
  • Banks
  • Hotels and General Offices
  • Churches

Approach and talking points for each segmented industry will vary based on the needs of our clients.

See How We Can Help You Handle Market Segmentation

market segmentation for hvac inside sales

Get Started With Our

8 Week HVAC Lead Generation Pilot Program

Our most popular HVAC marketing program starts with an 8-week pilot program. It includes:

  • Ten hours calling per week
  • Typically, 200-250 outbound calls per week

  • Contact list based on SICs
  • Set up and training
  • Scripting with common objections and rebuttals

We’re confident that you’ll love the results from your 8-week pilot program, and be ready to keep the a consistent flow of HVAC leads with our month-to-month services.

Frequently Asked Questions

Who are typical clients for HVAC Inside Sales?2023-07-25T23:22:00+00:00

Most of our clients are small to medium sized companies with one to five sales representatives. Our clients are from all types of industries including hvac, refrigeration, energy, manufacturing, oil and gas, and other products and services. Our clients are located throughout the US and Canada.

What are the qualifications of the marketers?2023-07-12T21:40:25+00:00

Our team has an average age of 45 and 80% have some college or a bachelor’s degree. In addition, our team has an average of 22 years of business experience each and cold calling experience averages 6.4 years each. Our team is able to represent complex products and services due to their high experience level.

Who would I talk with if I have questions about my campaign?2023-07-12T21:40:55+00:00

Your program manager is your primary contact. The primary role of the program manager is to refine your program based upon your feedback, so your feedback is essential to the long-term success of any program.

How will results from the telemarketing campaign be reported and how often?2023-07-13T22:30:02+00:00

Reports are emailed each morning between 8 am and 9 am CST and reflect the results from the prior business day. Your daily reports will include an All Calls report – which lists and details every call that was made on your behalf. In addition, we will send any leads or appointments in a separate report. The Appointment Report shows the history of the contact, details of all prior calls, address, answers to qualifying questions, and recommended follow up action. In addition, we can also provide custom reports upon request to better suit your needs.

Can you provide the contact list?2023-07-13T22:32:27+00:00

Yes – in most cases. We are able to provide the calling list based upon our standard factors of SIC codes (type of business), number of employees, yearly revenue, and geographical location (defined by zip code, city, county, metro, or state).

What is a program outline?2023-07-13T22:33:11+00:00

The program outline provides a strong foundation for your telemarketing program. The outline contains the program objectives, contact list and criteria, qualifying and probing questions, scripting, email script, and objections.

Can you send emails to interested prospects?2023-07-13T22:33:26+00:00

Absolutely! We can send your marketing collateral via fax and email to prospects that have expressed an interest. In fact, distribution of marketing collateral is included at no charge.

How much does HVAC Inside Sales charge for set up?2023-07-25T23:22:36+00:00

We do not have any setup charge. We do not charge for the program outline, contact list (if based upon our standard factors), database preparation, or other set up charges.

What is your minimum package?2023-07-13T22:34:20+00:00

Our smallest package is designed for a company that is interested in testing telemarketing and determining the effectiveness for their market and industry. This program begins with only ten hours per week and the pilot program lasts for only four weeks.

Where can I get more information?2023-07-13T22:35:15+00:00

If you have any questions, please contact us through our website. We look forward to the potential of working with you.

Satisfied Client Testimonials

Rich Enterprises is providing a marketing program for my company. We began with a ten week pilot and recently added ten additional weeks. I have an HVAC business that services a certain geographical area and Rich Enterprises was able to provide a calling list that worked with my market. My marketing program consisted of marketers contacting the company decision makers and determining a need for our services based on my qualifiers. Rich Enterprises provides daily reporting and is great to work with. I could not be happier with the program!

Refrigeration / HVAC Service Contractor, Missouri

I write this letter in recommendation for Rich Enterprises. I had the pleasure of working with Melissa and Tracy on a lead generation campaign focused on mid to large school districts in Wisconsin. I can recommend them highly and without reservation. Throughout the course of the campaign, they were extremely professional, responsive and results-oriented. The lead generation campaign with Rich Enterprises was such a success; we actually had to suspend their calls to keep up with all of the meetings they were scheduling on our behalf! We are continuing our partnership with Rich Enterprises for other vertical markets and expanding their services throughout multiple regions and states.

Refrigeration / HVAC Service Contractor, Wisconsin

Rich Enterprises has set almost 30 different leads in 60 days. The type of leads that were set, were well qualified and has led to several signed maintenance agreements for my company. I am very pleased with the professionalism afforded to me and my company by Rich Enterprise and look forward to using their services in the future.

Refrigeration / HVAC Service Contractor, Texas

Over the past twenty-one (21) years, our plumbing, heating and air conditioning service has grown through word of mouth. Our experience with other lead services was never good. Our experience with your firm from working with you to develop a script (extremely important) to setting up an actual appointment (thank you for insisting your people do that!) to actually getting conversions (new business) has been nothing but positive. I would personally recommend your services to anyone not a competitor of ours.

Full Service Mechanical Contractor, New Jersey

After reviewing several services and speaking with their key personnel, we selected Rich Enterprises, Inc. because of their full scope of services, dedication to our account, and high quality recommendations. We have been extremely pleased with the personal and professional service of the leadership and staff of Rich Enterprises, Inc. Both Melissa Landis and Tracy Rumsey guided us through the initial set-up process for our account, assisted us in the development of our outreach script, managed appointments, and communicated on a daily basis. Rich Enterprises, Inc. has been exceptional, exceeded our expectations, and has allowed us to grow our brand throughout the state.

Energy Surveys and Cost Reduction, Ohio

I have been working with Rich Enterprises to boost our Sales for the last 8 months, and have been completely satisfied with their results. They do an excellent job, get me qualified leads, and have more than paid for themselves. Tracy & Melissa are both a pleasure to work with. I am provided daily activity reports of their efforts. They also provide leads for appointments and/or requests for more information in a prompt fashion. I’m happy to recommend the services of Rich Enterprises.

Commercial Heating and Air Specialist, Pennsylvania

We are enjoying an extremely successful business relationship with Rich Enterprises. Their support, reports, records, appointments and staff have all contributed to a very successful marketing/appointment setting program for us. We look forward to working with Rich Enterprises in the future!

Full Service Mechanical Contractor, Kansas

Our business is to contact apartment buildings to save them energy dollars and we were successful in obtaining a refund of more than $40K, and future savings based on a lead from Rich Enterprises. We are working on more of the leads that you have provided and are making progress with many of them. Please pass on our thanks to your team and ask them to keep up the good work.

Energy Cost Recovery, Canada
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